Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

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Christophe Midler Bernard Jullien

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

Christophe Midler, Bernard Jullien, Yannick Lung , Carlos Ghosn

$124

Hardback

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English

CRC Press
15 May 2017

Business innovation; Project management

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

By: Christophe Midler, Bernard Jullien, Yannick Lung, Carlos Ghosn
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 490g
ISBN: 9781138037205
ISBN 10: 1138037206
Pages: 178
Publication Date: 15 May 2017
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Hardback
Publisher's Status: Active

Part 1 The Incredible Kwid. Strategic Exploration and Product Creativity. Negotiating Disruptive Capacity in the Renault-Nissan Alliance. Implementing Design to Cost: Searching for the Rupee… Commercial Launch. Roll-Out of the Kwid Line. Part 2: The Lessons of Disruption. The Nature of Innovation and Project Development. Organizational Learning and Project Development. Innovation and Globalization. Innovation in Alliances.

Christophe Midler, Bernard Jullien, Yannick Lung