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Retail Marketing

Frank Quix van der Kind Rob

$179

Paperback

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English
Wolters-Noordhoff B.V.
26 March 2015
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

By:   ,
Imprint:   Wolters-Noordhoff B.V.
Dimensions:   Height: 246mm,  Width: 174mm, 
Weight:   929g
ISBN:   9789001807924
ISBN 10:   9001807925
Series:   Routledge-Noordhoff International Editions
Pages:   576
Publication Date:  
Audience:   College/higher education ,  Primary ,  A / AS level
Format:   Paperback
Publisher's Status:   Active

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

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