In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
By:
Frank Quix, van der Kind Rob Imprint: Wolters-Noordhoff B.V. Dimensions:
Height: 246mm,
Width: 174mm,
Weight: 929g ISBN:9789001807924 ISBN 10: 9001807925 Series:Routledge-Noordhoff International Editions Pages: 576 Publication Date:26 March 2015 Audience:
College/higher education
,
Primary
,
A / AS level
Format:Paperback Publisher's Status: Active
Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands