RESULTS

The Future Of Pharmaceutical And Healthcare Marketing

Scott Weintraub, R.J. Lewis, Roger Zan , Brad Sitler

$53.99

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Advantage Media Group
01 July 2015

Economics; Sales & marketing; Chemical industries; Pharmaceutical industries; Pharmacology

Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment.

The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.

Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.

By: Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler, Brad Sitler
Imprint: Advantage Media Group
Country of Publication: United States
Dimensions: Height: 241mm, Width: 158mm, Spine: 23mm
Weight: 408g
ISBN: 9781599325071
ISBN 10: 1599325071
Pages: 176
Publication Date: 01 July 2015
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

ACKNOWLEDGMENTS INTRODUCTION: On the Bottom Line CHAPTER 1: Regional Marketing Scott Weintraub CHAPTER 2: Digital Marketing R. J. Lewis CHAPTER 3: Promise of Big Data Brad Sitler CHAPTER 4: Evolving Systems of Care Roger Zan, Joanne McHugh, Stephen Morales CHAPTER 5: The Pharmaceutical Manufacturers’ Perspective CONCLUSION

SCOTT WEINTRAUB, is Co-founder and CMO of Healthcare Regional Marketing, a strategic health care marketing firm that was ranked by Inc. Magazine as the fastest growing pharmaceutical marketing company in the US. RJ LEWIS is Founder & CEO of eHealthcare Solutions which has served the digital marketing needs of pharmaceutical and health care companies for 16 years. Mr. Lewis is a co-founder of Ad-Juster, a SaaS based online advertising discrepancy management solution for publishers. ROGER ZAN, Managing Director of Navigant Consulting’s Life Sciences Practice, is an experienced marketing professional with extensive experience in the pharmaceutical and medical device industries. He has a broad marketing and management background including experience in product development, new product launches, lifecycle management and public affairs. BRAD SITLER, Principal Healthcare Strategist for SAS, is focused on relationship marketing and promoting innovation in the biopharmaceutical and healthcare industry. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.