Pulse: The New Science of Selling Without Speaking - Decoding customer needs before they say a word

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Vikas Wadhwa

Pulse

The New Science of Selling Without Speaking - Decoding customer needs before they say a word...

Vikas Wadhwa

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English

Vikas Wadhwa
21 April 2025

Behavioural economics; Business communication & presentation; Sales & marketing

The Day Jeff Didn't Pitch

Jeff Bess had spent years perfecting his sales pitch. His slides were polished, his voice modulated, and his tie perfectly knotted. But on one quiet Tuesday morning in Singapore, he walked into a meeting with a potential million-dollar client - and did something radical.

He said nothing.

Not for five minutes. Not for ten. He listened. He noticed. The way the client rubbed his temple when asked about last quarter. The tension in the assistant's tone when she brought in coffee. The pause between the words ""We're fine.""

By the end of the meeting, Jeff didn't pitch a product. He proposed a problem they hadn't admitted yet - and offered a solution no one had asked for. Three weeks later, he had the deal. But more than that - he had cracked the code.

This was the day Pulse was born.

This book is the story of Jeff's journey - and yours - into a new world of understanding. Where you don't sell by speaking louder. You sell by sensing deeper. By learning the art of emotional radar, social signal decoding, and above all - quiet empathy.

It's time to stop selling. And start sensing.

By: Vikas Wadhwa
Imprint: Vikas Wadhwa
Dimensions: Height: 216mm, Width: 140mm, Spine: 6mm
Weight: 118g
ISBN: 9798231100507
Pages: 92
Publication Date: 21 April 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Vikas Wadhwa didn't set out to become a storyteller of silent signals and customer intuition. He spent over two decades navigating the sharp suits and sharper spreadsheets of the corporate world - leading multi-million-dollar transitions, driving complex global programs, and transforming operations for Fortune 100 giants like GE, Accenture, MetLife, and Standard Chartered Bank. But somewhere between boardrooms and flight layovers, Vikas discovered something unexpected: success wasn't always in the numbers. It was in the pause before a client replied. The shift in a team member's eyes during a meeting. The sigh behind a ""Yes."" A strategist by training and an observer by instinct, Vikas is now on a mission to humanise business. In Pulse, he blends his 23+ years of experience with timeless truths about empathy, observation, and the art of listening between the lines. When he's not decoding business transformation or helping start-ups find their voice, Vikas enjoys writing, sipping masala chai, and occasionally fixing the Wi-Fi router for family and friends (usually by just turning it off and on again). This is his invitation to you-not to sell louder, but to listen deeper.