The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.
Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.
The book also features online resources for instructors:
Sample course syllabus
Discussion questions
Suggested midterm and final project
Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
Edited by:
Carolyn Mae Kim
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 612g
ISBN: 9781138552333
ISBN 10: 113855233X
Pages: 318
Publication Date: 25 February 2019
Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Table of Content 1. Introduction By Carolyn Mae Kim, Ph.D., APR 2. Leadership By Bruce K. Berger, Ph.D. 3. Diversity and Inclusion:A Core Public Relations Mandate By Dean E. Mundy, Ph.D. 4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication Competence By Nilanjana R. Bardhan, Ph.D. 5. Public Relations Ethics: Responsibilities & Necessary Skills By Marlene S. Neill, Ph.D., APR 6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing Workplace By Douglas J. Swanson, Ed.D, APR 7. Content Creation in Public Relations By Burghardt Tenderich, Ph.D. 8. Legal Considerations in Public Relations By Karla K. Gower, Ph.D. 9. Measurement and Evaluation in Public Relations By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen 10. Crisis Management By Timothy Coombs, Ph.D. and Rebecca Costantini 11. Stewardship By Geah Pressgrove, Ph.D. and Virginia S. Harrison 12. Social Media in Public Relations By Karen Freberg, Ph.D. 13. Work-Life Balance By Hongmei Shen, Ph.D., APR 14. Internal Communication By Tina McCorkindale, Ph.D., APR 15. Healthcare Communication: A Growing Area of Public Relations By Brooke W. McKeever, Ph.D., and Minhee Choi 16. The Challenges and Opportunities in Sports Public Relations By Duncan Koerber, Ph.D. 17. Entertainment Public Relations By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D. 18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and Finance By Matthew W. Ragas, Ph.D. 19. Nonprofit Public Relations: Contributing to Social Good By Carolyn Mae Kim, Ph.D., APR 20. Public Relations in the Political World By Jason Mollica 21. Corporate and Agency Public Relations By Michael B. Goodman, Ph.D. 22. Media Relations By Emily S. Kinsky, Ph.D.
Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.
Reviews for Public Relations: Competencies and Practice
"""This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."" David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223. Ranked one of the best new PR books to read in 2020 by BookAuthority. ""This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions."" David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223. Ranked one of the best new PR books to read in 2020 by BookAuthority."
