The Global Foundations of Public Relations

Humanism, China and the West

Robert E. Brown, Burton St. John III, Jenny Zhengye Hou

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English

Routledge
31 May 2023

Communication studies; Economics; International business; Public relations

Series: Routledge New Directions in PR & Communication Research

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.

This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Edited by: Robert E. Brown, Burton St. John III, Jenny Zhengye Hou
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 300g
ISBN: 9781032054759
ISBN 10: 1032054751
Series: Routledge New Directions in PR & Communication Research
Pages: 216
Publication Date: 31 May 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.