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Propaganda

Heathen Edition

Edward L Bernays

$23.95   $21.97

Paperback

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English
Heathen Editions
22 November 2024
Edward Louis Bernays (1891-1995), the recognized father of public relations and nephew of Sigmund Freud, was a pioneer American publicist in the field of propaganda (describing it as a necessary component of democratic government) and generally considered to have been the first to develop the idea of the professional public relations counselor. He worked for dozens of government agencies, politicians, nonprofits, and major American corporations, with his best-known work being a 1929 campaign to promote female smoking by branding cigarettes as feminist ""Torches of Freedom."" His book Propaganda explores the psychology behind manipulating the masses (describing them as irrational and subject to herd instinct) and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality, before outlining how skilled practitioners can use crowd psychology and psychoanalysis to control the masses in desired ways.
By:  
Imprint:   Heathen Editions
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 11mm
Weight:   245g
ISBN:   9781948316552
ISBN 10:   1948316552
Pages:   190
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Reviews for Propaganda (Heathen Edition)

""A highly entertaining book . . . copiously documented."" -The Saturday Review of Literature ""The only difference between propaganda and education, remarks Edward L. Bernays, is in the point of view. 'The advocacy of what we believe in is education. The advocacy of what we don't believe is propaganda.'"" -George Sylvester Viereck, Spreading Germs of Hate ""It's a curiosity whether Bernays is being disingenuous or simply naive in his sunny conclusions."" -medium.com ""Read Propaganda by Edward L. Bernays and find out."" -The Brooklyn Daily Times ""Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial-state capitalist democracies."" -Noam Chomsky ""He has grasped the 'bull by the horns, ' boldly titled it Propaganda, and then with all the vigor of his craftsmanship attempted to give the fine old word its proper desserts."" -Salt Lake Telegram ""He . . . misses entirely the fact that the close connection of the word [propaganda] with the activities of the Roman Catholic Church may have affected its connotations with the rural, Protestant majority of the American public."" -Sales Management and Advertisers' Weekly ""Mr. Bernays' impressive reference to colleges, churches, and other national agencies now employing propagandist methods for worthy ends only tends to substantiate my contention that we are living at a time when the very most sacred, rare, and hitherto carefully guarded treasures of civilization are obliged to turn to ballyhoo and sell caricatures of themselves to opened-mouthed idlers in the marketplace."" -Everett Dean Martin, The Forum


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