Transforming Public Relations

AI and Social Media Strategies

Young Joon Lim

$407.95 $326.16

Paperback

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English

Cognella, Inc
30 June 2025

Public relations

Transforming Public Relations: AI and Social Media Strategies is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landscape.

The book introduces students to the core principles of public relations within the context of the social media landscape and then addresses how the profession has evolved considering these technological developments. Readers learn about evolving communication models, how to leverage AI and social media in public relations research, ethics, and how to guide public perception regarding AI and social media. Additional chapters discuss media relations, corporate relations, crisis communication, government relations, nonprofits, working with celebrities, and more, all while considering essential public relations strategies and the integration of technology.

The third edition not only features this new, key focus, but also fresh images and examples from the most frequently used AI programs (ChatGPT, Google Gemini, and Microsoft Copilot).

A highly valuable guide, Public Relations helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising, journalism, or marketing, corporate, and strategic communication.

By: Young Joon Lim
Imprint: Cognella, Inc
Country of Publication: United States
Edition: Third Edition
ISBN: 9798823345491
Pages: 270
Publication Date: 30 June 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Young Joon Lim holds a Ph.D. from the E.W. Scripps School of Journalism at Ohio University. He is an associate professor in the Department of Communication at the University of Texas, Rio Grande Valley, where he teaches courses in mass media campaigns, theories of communication, research in communication, and public relations theory and practice. Dr. Lim has experience in insurance sales, news reporting, and public relations for the defense industry.

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Transforming Public Relations

AI and Social Media Strategies

Young Joon Lim

$407.95 $326.16

Paperback

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