Product Portfolio Management for Performance

Effectively managing products and services fosters innovation. Baisya and Burke provide PPM fundamentals, review frameworks like Ansoff’s and BCG Matrix, and explore ESG criteria, the OODA loop, and AI's impact. Tailor a flexible PPM approach with this essential guide to navigate dynamic markets, sustaining competitive advantage. Anticipate trends proactively with foresight initiatives, preparing for future opportunities and risks. This strategic resource is indispensable for aligning your portfolio with market demands and strategic objectives. —Dr. Alex Bennet, Professor, IKI-SEA Bangkok University, Director, Mountain Quest Institute Research Center, USA; Former Chief Knowledge Officer, US Department of the Navy The book introduces PPM for both products or services. It examines existing models and practices along with the importance of AI and ESG. Innovation management as a process, foresight initiatives, rationalizing Portfolio for critical decision making and finally aligning PPM with corporate strategy are very appropriately addressed. I strongly believe that the book will be very useful for business decision makers, business planners, product managers, corporate strategy managers and venture capitalists. It is a very promising and appropriate for the times. —Ravi Chidambar, CEO, Tata AutoComp System Limited (TACO) In times of volatility, uncertainty, and accelerating change, Baisya and Burke present a clear, discipline-enforcing framework for Product and Services Portfolio Management (PPM). Their practical approach blends the best of innovation, situational awareness and change management. The resulting models deliver the promise of incisive foresight and performance maturity. This book offers the tools to build a broad-based context to improve business performance. I appreciate its academic rigor and clarity of business recommendations. —Thomas Meylan, Ph.D., Director of Science Programs, RASM Observatory This book is a breakthrough in product portfolio management. Authors Baisya and Burke creatively build on conventional portfolio tools and metrics to address the key drivers of innovation and performance in complex environments. By integrating the OODA loop, change management, and strategic foresight, the book offers a practical and visionary framework for navigating portfolio uncertainty. As someone who guides individuals and organizations to discover opportunity in transformation and chaos utilizing systems thinking, Jungian psychology, and complexity science frameworks, I recognize the deep value of their approach. As futurists, the authors highlight the value of Kairos—the pivotal moment when change is not only possible but necessary. For leaders ready to evolve their portfolios into engines of adaptive, sustainable growth, this is more than a valuable guide—it’s a catalyst. —Cynthia Cavalli, Ph.D., Executive Coach and former Systems Engineer, Boeing Corp