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Product and New Product Management by Yoram(jerry) Wind at Abbey's Bookshop,
Product and New Product Management
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Yoram(jerry) Wind Vibrant Publishers

Product and New Product Management

Yoram(jerry) Wind,  Vibrant Publishers

$171.95   $137.28

Paperback

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English
Vibrant Publishers
07 March 2025
Entrepreneurship; Sales & marketing; Ownership & organisation of enterprises
Developing and managing successful products requires a deep understanding of consumer needs, market trends, and strategic planning. Product and New Product Management by Yoram (Jerry) Wind explores the critical factors behind effective product development, from idea generation to market launch and lifecycle management.

As part of the Legend in Marketing series, this volume compiles Wind's influential research on innovation, brand positioning, and product portfolio strategies. His insights help businesses minimize risks, optimize product performance, and stay ahead in competitive markets. This book also features expert commentary that connects foundational theories to today's fast-evolving business landscape.

Whether you're a product manager, marketer, or entrepreneur, this book provides research-backed frameworks to guide your product decisions. Gain insights into what makes products succeed, how to navigate market disruptions, and strategies to drive long-term growth.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   440g
ISBN:   9781636514017
ISBN 10:   1636514014
Pages:   330
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 hasbeen the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton ""Think Tank"" - The SEI Center for Advanced Studies in Management and directed it for three decades. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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