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This book has a relatively complete compilation of managerial information. Principles of Management Essentials You Always Wanted to Know is an exceptional book that covers all of the pertinent and most important components of the management stream. In today's global context, such publications help managers be better leaders and provide vital guidance in this modern era. The wider typography, as well as the inclusion of charts, graphs, and illustrations makes the book very reader-oriented. This will undoubtedly be one of the best management books for students, researchers, entrepreneurs, marketers, and even beginners because it combines contemporary knowledge with simple language. I would strongly suggest this book to my students, colleagues, and aspiring managers. --Hetal Rathod, Assistant Professor, Gujarat Technological University The book is a comprehensive coverage of what one would like to know about management and its sub disciplines. Students and managers will find the book very useful as it is an easy and simple read. The topics covered are current and provide appropriate depth with examples. --Subrat Sarangi, Fellow in Management, XLRI, Jamshedpur The author has done an appreciable job of bringing together the topics in a practical manner. The book is easy to read and will help not only self learning managers but also management students as a ready reckoner. The book addresses a niche need of understanding the concepts driving managers in the data driven dynamic business arena. It is a must read for any one looking to learn the latest thoughts on essential areas of management literature. --Dr. Nagapavan Chintalapati, Department of Business Administration Central University of Jharkhand