Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events.
Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
Edited by:
Anestis Fotiadis, Chris Vassiliadis Imprint: Business Science Reference Country of Publication: United States Dimensions:
Height: 279mm,
Width: 216mm,
Weight: 633g ISBN:9781799847571 ISBN 10: 1799847578 Pages: 335 Publication Date:08 May 2020 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Hardback Publisher's Status: Active