Anestis Fotiadis is a Full Professor of Tourism in the College of Communication and Media Sciences, Zayed University, UAE. His research focuses on event management, rural tourism and sustainable development. He has published more than 40 research papers in international academic journals such as Tourism Management and Journal of Business Research along with several books and book chapters. Anestis K. Fotiadis can be contacted at: Anestis.Fotiadis@zu.ac.ae. Chris Vassiliadis constitutes member of the academic teaching and research staff of the Department of Business Administration of the University Macedonia in Thessaloniki, Greece. His research interests focus in the marketing of services and the management of tourist destinations. His research has been published in various journals, as, Journal of Targeting; Measurement and Analysis for Marketing, Τourismos: an International Multidisciplinary Journal of Tourism, Τourism and Ηospitality Μanagement, Journal of Tourism Management, Journal of Vacational Marketing, Journal of International Tourism Research, Journal of Hospitality & Leisure Marketing and the Journal of Tourism Analysis.