This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
By:
Douglas Hague Imprint: Routledge Country of Publication: United States Volume: 23 Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 453g ISBN:9780815370307 ISBN 10: 081537030X Series:Routledge Library Editions: Industrial Economics Pages: 338 Publication Date:17 January 2018 Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format:Hardback Publisher's Status: Active
1. What the Book is About 2. The Check List Analysed 3. The Pricing Check List 4. The Firm’s Objectives 5. Pricing Objectives 6. Some Conclusions About Objectives 7. External Information For Pricing Decisions 8. Internal Information Required For Pricing Objectives 9. The Pricing Decision 10. The Pricing Decisions 11. Conclusions 12. Recommendations
