This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
By:
Douglas Hague Imprint: Routledge Country of Publication: United States Volume: 23 Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 476g ISBN:9780815370451 ISBN 10: 0815370458 Series:Routledge Library Editions: Industrial Economics Pages: 338 Publication Date:12 November 2019 Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format:Paperback Publisher's Status: Active