Not Born Yesterday

The Science of Who We Trust and What We Believe

Hugo Mercier

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Hardback

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English

Princeton University Pres
06 April 2020

Philosophy: epistemology & theory of knowledge; Psychology; Social, group or collective psychology

Why people are not as gullible as we think

Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad

By: Hugo Mercier
Imprint: Princeton University Pres
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm,
ISBN: 9780691178707
ISBN 10: 0691178704
Pages: 384
Publication Date: 06 April 2020
Audience: General/trade , Professional and scholarly , General/trade , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter @hugoreasoning

Reviews for Not Born Yesterday: The Science of Who We Trust and What We Believe

[Mercier's argument] is refreshingly optimistic. ---Daniel Akst, Strategy+Business A bracing book that might make you less gullible about gullibility. ---Barbara Kiser, Nature At the risk of being seen as credulous, I'd say [Mercier] makes a strong case for gullibility being a far less prevalent and important trait than we thought. * New Scientist *