PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Not Born Yesterday

The Science of Who We Trust and What We Believe

Hugo Mercier

$34.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Princeton University Press
15 April 2022
Why people are not as gullible as we think

Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad

By:  
Imprint:   Princeton University Press
Country of Publication:   United States
Dimensions:   Height: 216mm,  Width: 140mm, 
ISBN:   9780691208923
ISBN 10:   0691208921
Pages:   384
Publication Date:  
Audience:   General/trade ,  Professional and scholarly ,  General/trade ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter @hugoreasoning

Reviews for Not Born Yesterday: The Science of Who We Trust and What We Believe

A bracing book that might make you less gullible about gullibility. ---Barbara Kiser, Nature At the risk of being seen as credulous, I'd say [Mercier] makes a strong case for gullibility being a far less prevalent and important trait than we thought. * New Scientist * [Not Born Yesterday] will be of interest to anyone who wonders how to trust what people say and do, especially in the digital, free-for-all age of unfettered, often suspect, information. The breadth and depth of research studies presented by Mercier will be especially appealing to science aficionados. ---Karen Koenig, New York Journal of Books In Not Born Yesterday, the cognitive scientist Hugo Mercier brings the conceptual reversal to a domain in desperate need of new insights: that of truth and falsehood, knowledge and ignorance. ---N. J. Enfield, Times Literary Supplement [Not Born Yesterday] marshals a convincing body of research . . . from history and sociology, from anthropology and from the psychology laboratory. ---Timandra Harkness, UnHerd [Mercier's argument] is refreshingly optimistic. ---Daniel Akst, Strategy+Business [A] thought-provoking book about the science of who we trust. * Paradigm Explorer * At a time when large swaths seem to believe that we are hopelessly doomed because everyone else is stupid and easily misled or manipulated, Mercier's book provides a nuanced antidote to such thinking, grounded in a careful examination of a wealth of evidence from psychology and the social sciences. ---Felix Simon, Medium [A] lucidly written introduction to the social psychology of communication and reasoning. ---Shreeharsh Kelkar, Public Books


See Also