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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing by Latané Conant at Abbey's Bookshop,
No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
— —
Latané Conant

No Forms. No Spam. No Cold Calls.

The Next Generation of Account-Based Sales and Marketing

Latané Conant

$52.95

Paperback

Not in-store but you can order this
How long will it take?
English
John Wiley & Sons Inc
04 November 2022
Sales & marketing management; Sales & marketing
Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.

You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
By:  
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Edition:   Revised and Updated
Dimensions:   Height: 252mm,  Width: 178mm,  Spine: 15mm
Weight:   544g
ISBN:   9781119982876
ISBN 10:   1119982871
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active
Foreword v Introduction 1 Chapter A New Era of Sales and Marketing 15 Chapter 2 It’s Time for CMOs to Play Offense 27 Chapter 3 Building the Customer-First Tech Stack 57 Chapter 4 Our Bold New Vision in Action 97 Chapter 5 The Modern Sales Organization 137 Chapter 6 Are You Ready to Break Through? 183 Afterword 243 About the Author 256 Index 257

LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

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