Storynomics

Story Driven Marketing in the Post-Advertising World

Robert McKee, Thomas Gerace

$59.95

Hardback

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English

Methuen Publishing Ltd
17 May 2018

Creative writing & creative writing guides; Writing & editing guides; Economics & Business; Management: leadership & motivation; Advertising

Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

By: Robert McKee, Thomas Gerace
Imprint: Methuen Publishing Ltd
Country of Publication: United Kingdom
ISBN: 9780413778000
ISBN 10: 0413778002
Publication Date: 17 May 2018
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Unspecified

Robert McKee has built an international reputation with his Story workshops, which are held regularly in New York, Los Angeles, London, Paris, Berlin and Beijing. His bestselling books Story and Dialogue offer insight and inspiration to writers of all genres. McKee has a workshop scheduled for London in May 2018. Thomas Gerace is an entrepreneur and the founder and CEO of Skyword, an organisation which `powers great brand storytelling that creates lasting connections'.