Myths of Marketing

We've all heard of things being old school or new school. But in Myths of Marketing, business wizard Grant Leboff reveals marketplace fundamentals that are THE School . * Jim Blasingame, Host, The Small Business Advocate Show, and author, The Age of the Customer and The 3rd Ingredient * A must-read for marketers and business leaders alike. These 26 myths make you better understand the concept of marketing and how it has evolved with the changing world. * Geoff Lawrence, Managing Director, Vistage International (UK) Ltd * Turns your view of marketing and what makes businesses successful today on its head. Thought provoking, a must-read for any marketing and business leader. * Paula Warmer, EMEA Communications Director, SAP * A must-read, Marketing Myth buster! Grant Leboff has a brilliant way of blending practical ideas with a thoroughly enjoyable and well-researched narrative. * Duncan Cheatle, CEO, Learn Amp, and Founder, The Supper Club * There is nothing certain in these uncertain times, apart from Grant Leboff's ability to cut through the hype and give us tangible ideas and approaches we can take back to our own businesses - this book is a must-read for any busy businessperson. Each chapter stands on its own; a great reference book to challenge established thinking and give confidence to try new things. Grant has again done it again - he's done the hard thinking and myth-busted topics into common-sense approaches. * Chris Skeith, Chief Executive, Association of Event Organisers * Grant Leboff is a masterful communicator, and his work in Myths of Marketing is no exception. No matter your level of experience, this will be an invaluable reference work on the sales and marketing shelf. * Pete Crosby, Chief Revenue Officer, Ometria * If Grant Leboff's seminars could be improved, then this book does that. Bit by bit it dispels dated marketing myths, replacing them with actionable ideas and advice, fascinating examples and sound rationale. In today's world we are all part of the marketing department and this book should be viewed as a must-read by marketers and non-marketers alike. * Jeremy Rees, CEO, ExCeL London * Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source. * Zev Siegl, Co-founder, Starbucks Coffee Company * Caution: this book will annoy others, as you'll keep shouting out YES! every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing. * Jay Baer, Founder, Convince & Convert, and co-author, Talk Triggers * If you want to succeed today you must understand marketing. Yet a depressing number of people with Marketing in their titles don't. Read this book and you will acquire the knowledge you need to outfox your competitors. * Drayton Bird, globally renowned marketer, and Founder, AskDrayton.com *