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Modern Advertising Essentials You Always Wanted to Know: Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social Media Tactics, Digital Advertising by Maria Isa at Abbey's Bookshop,
Modern Advertising Essentials You Always Wanted to Know: Master Advertising Strategy, Consumer Behavior,...
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Maria Isa Vibrant Publishers

Modern Advertising Essentials You Always Wanted to Know

Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social...

Maria Isa,  Vibrant Publishers

$84.95   $71.82

Paperback

Hardback

Not in-store but you can order this
How long will it take?
English
Vibrant Publishers
19 August 2025
E-commerce: business aspects; Sales & marketing; Advertising
Learn Advertising Psychology, AI in Advertising, Social Media Marketing & Campaign Success Strategies. The advertising playbook for brands that refuse to be ignored

Whether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals.

This book offers:

Guidance on optimizing your campaign's performance Real-world knowledge to create impactful advertising Insights into digital, social media, and influencer marketing tactics Understanding of strategic advertising models
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 16mm
Weight:   345g
ISBN:   9781636514857
ISBN 10:   1636514855
Pages:   296
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Maria Isa has a rare talent for understanding brands. As a deeply informed, results-driven marketing strategist for some of the world's most recognized companies, such as Unilever, Nestlé, Colgate-Palmolive, and Mondelēz, she has contributed to campaigns that have impacted how millions interact with household names. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Reviews for Modern Advertising Essentials You Always Wanted to Know: Master Advertising Strategy, Consumer Behavior, Brand Storytelling, AI Marketing, and Social Media Tactics, Digital Advertising

This book is like holding the entire advertising industry in your hands. -- Pete Barry, Author, Advertising Concept Book 3E: Think Now, Design Later ""This is a fantastic book for anyone wanting to learn about how advertising works. It's an incredibly useful reference resource that I will come back to time and time again.'' -- Ian J Cole, YouTuber As an advertising professor, I've been waiting for a book like this one. I especially appreciated how it introduces social psychology as the foundation of advertising, which mirrors how I teach both digital marketing and advertising. I'll be adopting it in my own course. -- Lisa Power, Associate Professor of Marketing Saint Martin's University


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