PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Mobile Marketing for Small Businesses by Craig J Keene at Abbey's Bookshop,
Mobile Marketing for Small Businesses
— —
Craig J Keene

Mobile Marketing for Small Businesses

Craig J Keene

$49.95   $42.07

Paperback

Not in-store but you can order this
How long will it take?
English
Nuzhath Publisher
13 November 2023
E-commerce: business aspects; Sales & marketing
Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sales. The research focused on successful, small, independent businesses that have successfully used mobile marketing. This study is motivated by two research questions.

(1) How are successful mobile marketing strategies created to increase brand awareness and sales? (2) How is mobile marketing used in the small business marketing communication mix? Participants were the primary people in charge of creating and implementing mobile marketing strategies for the small businesses
By:  
Imprint:   Nuzhath Publisher
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 6mm
Weight:   163g
ISBN:   9783593303406
ISBN 10:   359330340X
Pages:   116
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

See Also

Mobile Marketing for Small Businesses

The Happy Network Marketer

The Wealthy & Fun Way to Build My...

Keith Schreiter

Paperback

$21.95  $19.79

Not in-store but you can order this

ADD +
Mobile Marketing for Small Businesses

Locally-Made Pasta or Imported Pasta...

Market Status & Factors Affecting...

Minosh Dilshan

Paperback

$71.95  $60.77

Not in-store but you can order this

ADD +
Mobile Marketing for Small Businesses

The Role of Smart Technologies in...

Developing, Supporting and Training...

Eleonora Pantano (University of...

Paperback

$77.99 

Not in-store but you can order this

ADD +
Mobile Marketing for Small Businesses

Transformational Sales Leadership...

Sales Leader Perspectives

Christine A. Eastman

Paperback

$67.99 

Not in-store but you can order this

ADD +
Mobile Marketing for Small Businesses

Nifty Thrifty Dentists

Dr. Glenn Vo

Paperback

$33.95  $30.64

Not in-store but you can order this

ADD +
Mobile Marketing for Small Businesses

Social Media Strategy

A Practical Guide to Social Media...

Julie Atherton

Paperback

$72 

In Stock 😊

ADD +