Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science...

— —

Robert Cluley (University of Birmingham)

Marketing Science Fictions

An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Robert Cluley (University of Birmingham)

$165.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Bristol University Press
19 December 2024

E-commerce: business aspects; Sales & marketing; Organisational theory & behaviour; Information technology industries; Ethical & social aspects of computing

This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.

The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.

This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.

By: Robert Cluley (University of Birmingham)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529233360
ISBN 10: 1529233364
Pages: 192
Publication Date: 19 December 2024
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

1. Introduction 2. The Ethnographic Classics 3. Marketing in the Wild 4. Studying Marketing Ethnographically 5. Marketing Work 6. Clients Get Hung Up on a Number 7. Scientism in Action 8. Marketing Outsight 9. Artistic Qualification 10. The Art of Data 11. Marketing Science Fiction

Robert Cluley is Associate Professor of Marketing at the University of Birmingham, UK.