Marketing Research and Modeling

Yoram(jerry) Wind, Vibrant Publishers

$171.95 $137.28

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Vibrant Publishers
07 March 2025

Management decision making; Market research

In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive. Marketing Research and Modeling by Yoram (Jerry) Wind provides a comprehensive approach to understanding consumer behavior, optimizing marketing strategies, and making informed business decisions using advanced research techniques.

This book delves into key methodologies, including survey design, experimental research, data analytics, and predictive modeling. Wind explores how statistical tools, artificial intelligence, and machine learning enhance marketing insights, helping businesses refine segmentation, pricing, and branding strategies. Readers will gain practical knowledge of demand forecasting, competitive analysis, and customer preference modeling, ensuring that marketing efforts align with real-world consumer needs.

With case studies from multiple industries, this book is a valuable resource for business leaders, analysts, and marketing professionals seeking to transform raw data into actionable intelligence. Whether you're launching a new product, refining an advertising campaign, or improving customer retention, Marketing Research and Modeling equips you with the tools to navigate today's complex business landscape.

By: Yoram(jerry) Wind, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 22mm
Weight: 567g
ISBN: 9781636514093
ISBN 10: 163651409X
Pages: 426
Publication Date: 07 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 hasbeen the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton ""Think Tank"" - The SEI Center for Advanced Studies in Management and directed it for three decades. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.