Get the M.E.M.O.: Focus or Fail in the Age of Opinion. Master M.E.M.O.: The 4-Step Framework for Deciding...

— —

Gui Athia

Get the M.E.M.O.

Focus or Fail in the Age of Opinion. Master M.E.M.O.: The 4-Step Framework for Deciding with...

Gui Athia

$49.95 $42.84

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Age of Opinion
27 March 2025

Management decision making; Research & development management; Business communication & presentation

Get the M.E.M.O.(R) Decide with Confidence or Fail in the Age of Opinion

In today's opinion-driven world, leaders face pressure to decide faster than ever - and mistakes come at a higher cost.

When trust feels fragile, and noise skews priorities, you need a system that cuts through the chaos.

Gui Athia, former Nike VP and trusted advisor to global leaders, introduces the M.E.M.O. Framework - a practical system designed for leaders navigating uncertainty, complexity, and risk.

How M.E.M.O. Helps You Win

✅ MAP - Define your Trust Pillars by aligning values, stakeholder expectations, and goals.

✅ EXECUTE - Drive decisions through your Trust Pillars, minimizing mistakes under pressure.

✅ MEASURE - Track progress, manage risks, and ensure alignment with your organization's reputation.

✅ OPTIMIZE - Refine strategies and reinforce your Trust Pillars to build lasting trust.

Your Trust Pillars define your credibility, ensuring decisions align with values and goals.

Based on Real-World Experience

With 30+ years in Fortune 500 leadership, Gui Athia combines practical insights with real-world cases - including the relatable story of Kallys Food, a company navigating reputation risks and leadership pressure.

Why Read Get the M.E.M.O.?

- Tired of repeating mistakes? M.E.M.O. reveals how to break the cycle.

- Struggling with noise and shifting priorities? M.E.M.O. defines what counts.

- Facing pressure to decide fast with lasting impact? M.E.M.O. helps you stay focused.

- Concerned about protecting trust? M.E.M.O. builds stronger Trust Pillars to safeguard your credibility.

Decide with confidence. Lead with trust. Build what lasts.

By: Gui Athia
Imprint: Age of Opinion
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 540g
ISBN: 9789893361122
ISBN 10: 9893361125
Pages: 276
Publication Date: 27 March 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Gui Athia is a trusted advisor to CEOs and creator of the M.E.M.O.(R) Framework - a system shaped by 30+ years of Fortune 500 leadership and trusted by leaders facing pressure, complexity, and risk. A former Nike VP and governance expert, Gui blends executive, board, and consulting experience with academic insights to help leaders strengthen governance, manage crises, and deliver results. Drawing from real world cases - from boardroom tensions to crisis moments - Gui helps leaders turn pressure into precision when thestakes are high. In the Age of Opinion - when perception drives outcomes - Gui Athia helps leaders focus, decide, and lead with impact. Learn more at guiathia.com.