Beat the rise! Delivery fees are going up soon. INFO

Close Notification

Your cart does not contain any items

Marketing Public Health in a Digital Age by Ali Saha at Abbey's Bookshop,
Marketing Public Health in a Digital Age
— —
Ali Saha

Marketing Public Health in a Digital Age

Ali Saha

$456.95   $365.85

Hardback

Not in-store but you can order this
How long will it take?
English
Igi Global Scientific Publishing
26 March 2026
E-commerce: business aspects; Sales & marketing; Public health & preventive medicine
In an era marked by algorithmic influence, platform capitalism, and digitally mediated social lives, the field of public health finds itself at a critical juncture. The traditional paradigms of health promotion, often rooted in face-to-face interventions, mass media messaging, and institutional trust, are being reshaped by digital technologies that amplify both opportunity and inequality. From the rapid dissemination of health information via social media to the viral spread of misinformation, the digital environment is no longer a peripheral element of public health strategy, it is its core battleground. Marketing Public Health in a Digital Age explores the dynamic intersections between digital media, public health advocacy, and participatory culture. This book examines how health campaigns are designed, distributed, and received in a media-saturated society where attention is commodified, audiences are fragmented, and health behaviors are influenced not only by evidence but by emotion, community norms, and digital virality. Covering topics such as digital empathy, health messaging platforms, and social media, this book is a critical academic resource for graduate and doctoral students, public health practitioners, community organizers, policy makers, and more.
Edited by:  
Imprint:   Igi Global Scientific Publishing
Dimensions:   Height: 254mm,  Width: 178mm,  Spine: 18mm
Weight:   708g
ISBN:   9798337354675
Pages:   300
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

See Also

Marketing Public Health in a Digital Age

Graphic Design Rules

Hints and Tips to Improve your Designs...

Chen Meihuan

Address book

$59.99 

Not in-store but you can order this

ADD +
Marketing Public Health in a Digital Age

The Brand That Breathes- Future...

Anshuman Sharma

Paperback

$24.95  $22.02

Not in-store but you can order this

ADD +
Marketing Public Health in a Digital Age

Sell On Your Terms

Natalie Glusman

Paperback

$28.95  $26.32

Not in-store but you can order this

ADD +
Marketing Public Health in a Digital Age

Crying Our Wares

Howard W Dickinson

Paperback

$52.95  $45.23

Not in-store but you can order this

ADD +
Marketing Public Health in a Digital Age

HBR's 10 Must Reads on Marketing,...

featuring ""Marketing Myopia"" by...

Harvard Business Review

Paperback

$44.99 

Not in-store but you can order this

ADD +
Marketing Public Health in a Digital Age

Social Media Strategy

A Practical Guide to Social Media...

Julie Atherton

Paperback

$61.95 

Not in-store but you can order this

ADD +