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Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer's Market by Sebastian Wahlig at Abbey's Bookshop,
Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management,...
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Sebastian Wahlig

Marketing Management for Beginners

How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable...

Sebastian Wahlig

$21.95   $20.15

Paperback

Not in-store but you can order this
How long will it take?
English
Sebastian Wahlig
20 December 2023
Business communication & presentation; Sales & marketing
Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.
By:  
Imprint:   Sebastian Wahlig
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 5mm
Weight:   100g
ISBN:   9798223431503
Pages:   86
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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