Madison Avenue Revisited: The verdict on the advertising industry is murder, not manslaughter

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Michael Farmer

Madison Avenue Revisited

Name: Madison Avenue Revisited
Price: 42.99 AUD
Availability: PreOrder
ISBN: 9781918215113

The verdict on the advertising industry is murder, not manslaughter

Michael Farmer

$42.99

Paperback

Forthcoming
Pre-Order now

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English

LID Publishing
04 June 2026

Sales & marketing; Advertising

The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age - and the management efforts to cover it up!

This is a critical, deep-dive examination into how the advertising industry's long-term effectiveness has deteriorated under forty years of holding company ownership and dominance.

Authored by industry veteran Michael Farmer, the book systematically traces the evolution of media and technology, the rise of internet and programmatic advertising, the decline in advertisers' brand growth rates, and the holding company practice of milking its agencies for improved financial performance.

Farmer analyzes the core issues plaguing agencies and their clients, recommending fundamental changes required to create a positive industry future to correct the management errors of the past and deal with the threats and opportunities created by AI.

AUTHOR: Michael Farmer has an MBA degree from Harvard Business School and long strategic experience working internationally at The Boston Consulting Group and Bain & Company. He founded Farmer & Company in 1990 and has dedicated thirty-five years to working with ad agencies and their clients. He teaches Advertising Management in the Branding and Integrated Communications Program at The City College of New York (CCNY).

By: Michael Farmer
Imprint: LID Publishing
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
ISBN: 9781918215113
ISBN 10: 1918215111
Pages: 224
Publication Date: 04 June 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. He is the author of Madison Avenue Manslaughter.