Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

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Park Thaichon (University of Southern Queensland, Australia) Sara Quach (Griffith University, Australia)

Luxury Marketing, Sustainability and Technology

The Future of Luxury Management

Park Thaichon (University of Southern Queensland, Australia), Sara Quach (Griffith University, Australia)

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English

Routledge
09 June 2023

Economics; Sales & marketing management; Sales & marketing; Service industries; Fashion & beauty industries

Series: Routledge Studies in Luxury Management

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Edited by: Park Thaichon (University of Southern Queensland Australia), Sara Quach (Griffith University, Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 385g
ISBN: 9781032342917
ISBN 10: 1032342919
Series: Routledge Studies in Luxury Management
Pages: 194
Publication Date: 09 June 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1. Luxury Marketing and Sustainability in the South Asian Context Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri 2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh 3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach 4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective Nadezhda Lisichkova and Cecilia Lindh 5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto 6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon 7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study Nicolas Hamelin and Monica Chaudhary 8. The present and future of the luxury-sustainability paradox Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul 9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand Ting Jin, Wei Shao, and Park Thaichon 10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumption Ting Jin, Wei Shao, and Park Thaichon

Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park’s research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others. Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning.