Luxury Brand Management and Heritage Revival

Luxury Brand Management and Heritage Revival by Pierre-Yves Donze and Harry Guhl is a meticulously researched book about a critically important problem not only in wristwatches but luxury brands in general — how do you successfully revitalize a ""sleeping beauty"" and avoid the strategic mistakes that some brands have made? Donze and Guhl are marvelously adept at mining business history to describe case studies of not only successes in brand revitalization but also failures. The result is a tour(billon) de force! * Rohit Deshpande, Harvard Business School, USA * An excellent and innovative contribution to the study of luxury brand management. Donzé and Guhl's text is a richly rewarding exploration of heritage revival from Blancpain to Breguet, based upon much hitherto untapped material from the Swiss luxury watch industry. * Professor John Armitage, University of Southampton, UK * There has never been a book like this before in area of branding scholarship! Donzé and Guhl take us on a journey of manufacturing, technology and the revival of Swiss watch innovations. A must-have reader! * Dr. Joseph H. Hancock II, Drexel University, USA * From forgotten names to global icons, this book demystifies the complex process of brand revival in the luxury watch industry with real-world examples and actionable insights—offering valuable inspiration for other sectors in the luxury market. * B. Ellie Jin, North Carolina State University, USA *