Luxury Brand and Art Collaborations

“From luxury brands to art collaborations, from postmodernism to culture, Federica Carlotto deftly analyzes the contemporary luxury imaginary. She produces useful and accessible insights into art’s co-operative manifestations and surveys numerous theoretical and practical approaches to postmodern consumer culture.” - John Armitage, University of Southampton. “In this highly original study, the case studies chosen are rich and their analysis within the framework of postmodern consumer culture is compelling. The varied approach to the entangled notion of luxury and art enriches our understanding of a phenomenon that will have an impact on current and future discourses, both high and low.” - Flavia Frigeri, Art Historian and Curator “Essential reading! Luxury Brand and Art Collaborations: Postmodern Consumer Culture provides a provocative analysis in a fresh approach to understanding how art and luxury are entwined in a post-modern, experiential and digitally networked world. The book provides theoretically nuanced insights into how place-making, time-work and social status redefinitions are triggered by the management of collaborations between artists, creative directors and executives of luxury brand corporations. Timely is an understatement!” - Annamma Joy, Professor of Marketing, University of British Columbia. “Where does luxury end and art begin? A compelling and illuminating exploration into the true meaning of brand collaborations through a social-cultural lens.” - Rebecca Robins, Global brand and luxury expert, and best-selling author “From luxury brands to art collaborations, from postmodernism to culture, Federica Carlotto deftly analyzes the contemporary luxury imaginary. She produces useful and accessible insights into art’s co-operative manifestations and surveys numerous theoretical and practical approaches to postmodern consumer culture.” - John Armitage, University of Southampton. “In this highly original study, the case studies chosen are rich and their analysis within the framework of postmodern consumer culture is compelling. The varied approach to the entangled notion of luxury and art enriches our understanding of a phenomenon that will have an impact on current and future discourses, both high and low.” - Flavia Frigeri, Art Historian and Curator “Essential reading! Luxury Brand and Art Collaborations: Postmodern Consumer Culture provides a provocative analysis in a fresh approach to understanding how art and luxury are entwined in a post-modern, experiential and digitally networked world. The book provides theoretically nuanced insights into how place-making, time-work and social status redefinitions are triggered by the management of collaborations between artists, creative directors and executives of luxury brand corporations. Timely is an understatement!” - Annamma Joy, Professor of Marketing, University of British Columbia. “Where does luxury end and art begin? A compelling and illuminating exploration into the true meaning of brand collaborations through a social-cultural lens.” - Rebecca Robins, Global brand and luxury expert, and best-selling author