Lead With Value

Name: Lead With Value
Price: 45.95 AUD
Availability: OutOfStock
ISBN: 9798901584057

A Blueprint for Leading with Purpose and Impact

Bruce Cardenas

$45.95

Paperback

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English

Game Changer Publishing
09 March 2026

Business ethics; Organisational theory & behaviour; Working patterns & practices

Summary
Details

After a tragic accident left him with a broken body and a lost childhood friend, Bruce's future seemed written in stone as the ""kid who wouldn't make it."" Trapped in a cycle of academic failure and witnessing his mother's battle with addiction, he was labeled a lost cause by everyone except his father and his own inner calling to serve. In Lead With Value, Bruce shares his journey of transforming that label of failure into a superpower, tracing a path from the grit of Marine Corps boot camp and the integrity of law enforcement to the high-stakes boardroom of Quest Nutrition. This compelling blend of memoir and leadership strategy offers a rare, firsthand account of building a billion-dollar ""unicorn"" success story from the ground up, proving that hard-won lessons from the street are the ultimate blueprint for global business. More than just a guide to profit, this book is a roadmap for the underdog-a manual for leaders and entrepreneurs who want to build a legacy of meaning, lead with a moral compass, and turn their greatest obstacles into their greatest impact.

By: Bruce Cardenas
Imprint: Game Changer Publishing
Dimensions: Height: 229mm, Width: 152mm, Spine: 8mm
Weight: 213g
ISBN: 9798901584057
Pages: 152
Publication Date: 09 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active