The label on your product is the most important document you
produce. Ask any customer; it is often the only communication they
have with
you. This book is about getting your labeling and product
information
right, and that is more important than getting customers
to buy your
products.
It is about ensuring that they buy them again,
and again.
Written primarily for the fast moving consumer goods
industries such
as food, chemicals, cosmetics and health, this book
is also essential
reading for anyone involved in label writing and
design, or product
information in any context.
Tony Holkham is a
consultant providing
expertise to a range of industries.
He has
written in-house labeling
manuals, published articles and runs
training courses on the subject.
By:
Tony Holkham Imprint: Chapman and Hall Country of Publication: United Kingdom Edition: 1995 ed. Dimensions:
Height: 234mm,
Width: 156mm,
Spine: 14mm
Weight: 1.130kg ISBN:9780751403619 ISBN 10: 075140361X Pages: 220 Publication Date:30 June 1996 Audience:
Professional and scholarly
,
General/trade
,
Undergraduate
Format:Hardback Publisher's Status: Active