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Label Writing and Planning

A Guide to Good Customer Communication

Tony Holkham

$251.95   $201.58

Hardback

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English
Chapman and Hall
30 June 1996
The label on your product is the most important document you

produce. Ask any customer; it is often the only communication they

have with

you. This book is about getting your labeling and product

information

right, and that is more important than getting customers

to buy your

products.

It is about ensuring that they buy them again,

and again.

Written primarily for the fast moving consumer goods

industries such

as food, chemicals, cosmetics and health, this book

is also essential

reading for anyone involved in label writing and

design, or product

information in any context.

Tony Holkham is a

consultant providing

expertise to a range of industries.

He has

written in-house labeling

manuals, published articles and runs

training courses on the subject.
By:  
Imprint:   Chapman and Hall
Country of Publication:   United Kingdom
Edition:   1995 ed.
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 14mm
Weight:   1.130kg
ISBN:   9780751403619
ISBN 10:   075140361X
Pages:   220
Publication Date:  
Audience:   Professional and scholarly ,  General/trade ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

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