ISE International Marketing

Philip R. Cateora is Professor Emeritus, The University of Colorado at Boulder. He received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educators Associations Educator of the Year Award.  Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business. John L. Graham is Professor Emeritus of International Business and Marketing at the Paul Merage School of Business, University of California, Irvine. At UCI he has served as the Director of the Center for Global Leadership & Sustainability, Associate Dean, Director of the Long US-China Institute, and Director of the Center for Citizen Peacebuilding. He was a Visiting Scholar, Georgetown University School of Business, Visiting Professor at Madrid Business School in Spain, and Associate Professor, University of Southern California. Before beginning his doctoral studies at UC Berkeley, he forecasted demand in global energy markets for a division of Caterpillar Tractor Co. and served as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. John is the author of Spiced: The Global Marketing of Psychoactive Substances, CreateSpace 2016; (with Lynda Lawrence and William Hernandez Requejo), and How to Build Relationships through INVENTIVE NEGOTIATIONS, Palgrave-Macmillan, 2014 and 2nd edition Amazon.com Services LLC, 2020; (with William Hernandez Requejo) of Global Negotiation: The New Rules, Palgrave-Macmillan, 2008; (with N. Mark Lam) of China Now, Doing Business in the Worlds Most Dynamic Market, McGraw-Hill, 2007; (with Yoshihiro Sano and James Hodgson, former U.S. Ambassador to Japan) of Doing Business with the New Japan, Rowman & Littlefield, 4th edition, 2008; and editor (with Taylor Meloan) of Global and International Marketing, Irwin, 2nd edition, 1997. He has published articles in publications such as Harvard Business Review, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Consumer Research, Journal of International Marketing, Marketing Science, and the Harvard Negotiation Journal. Excerpts of his work have been read into the Congressional Record, and his research on business negotiation styles in 22 cultures was the subject of article in the January 1988 issue of Smithsonian. His 1994 paper in Management Science received a citation of excellence from the Lauder Institute at the Wharton School of Business. He was selected for the 2009 International Trade Educator of the Year Award, given by the North American Small Business International Trade Educators Association.