ISE Consumer Behavior

Building Marketing Strategy

David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

$159.95

Paperback

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English

McGraw-Hill Education
19 August 2019

Sales & marketing

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends.

Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.

By: David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser
Imprint: McGraw-Hill Education
Country of Publication: United States
Edition: 14th edition
Dimensions: Height: 254mm, Width: 198mm, Spine: 25mm
Weight: 1.247kg
ISBN: 9781260566482
ISBN 10: 126056648X
Pages: 832
Publication Date: 19 August 2019
Audience: College/higher education , Primary
Replaced By: 1266114769
Format: Paperback
Publisher's Status: Active

CHAPTER ONE: Consumer Behavior and Marketing Strategy CHAPTER TWO: Cross-Cultural Variations in Consumer Behavior CHAPTER THREE: The Changing American Society: Values CHAPTER FOUR: The Changing American Society: Demographics and Social Stratification CHAPTER FIVE: The Changing American Society: Subculture CHAPTER SIX: The American Society: Families and Households CHAPTER SEVEN: Group Influences on Consumer Behavior CHAPTER EIGHT: Perception CHAPTER NINE: Learning, Memory, and Product Positioning CHAPTER TEN: Motivation, Personality, and Emotion CHAPTER ELEVEN: Attitudes and Influencing Attitudes CHAPTER TWELVE: Self-Concept and Lifestyle CHAPTER THIRTEEN: Situational Influences CHAPTER FOURTEEN: Consumer Decision Process and Problem Recognition CHAPTER FIFTEEN: Information Search CHAPTER SIXTEEN: Alternative Evaluation and Selection CHAPTER SEVENTEEN: Outlet Selection and Purchase CHAPTER EIGHTEEN: Post purchase Processes, Customer Satisfaction, and Customer Commitment

Susan Bardi Kleiser, Ph.D., is Teaching Professor in Marketing at the University of Notre Dame. Prior to joining the faculty in the Mendoza School of Business, she served as a faculty member for 17 years in the Neeley School of Business at Texas Christian University. Susans teaching and research interests include consumer decision making, marketing research and analytics, product and brand management, digital marketing and social media, as well as business ethics and international marketing. Her research has been published in numerous scholarly journals and conference proceedings in marketing, business, and psychology. Susans teaching portfolio, for which she has won a top teaching award, encompasses a wide variety of courses including international experiences in Europe and thesis advising. Susan has led and served on many academic committees, and actively serves in the community at large.

LOW FLAT RATE AUST-WIDE $9.90 DELIVERY INFO

ISE Consumer Behavior

Building Marketing Strategy

David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

$159.95

Paperback

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