Internal Marketing, Research Approach, And Other Works

Christian Grönroos, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
06 February 2025

Management & management techniques; Sales & marketing; Customer services

Internal Marketing, Research Approach, and Other Works by Christian Grönroos offers a multifaceted exploration of key marketing concepts that have shaped modern business practices. This book brings together Grönroos' significant contributions to internal marketing, innovative research methodologies, and diverse insights into customer-oriented strategies.

The book emphasizes the importance of internal marketing as a cornerstone of effective customer service, focusing on how aligning internal processes and employee engagement can create a seamless customer experience. Grönroos also delves into research methodologies that redefine how businesses can measure and adapt to customer needs, offering practical frameworks for data-driven decision-making.

Packed with thought-provoking analysis and case studies, this book offers fresh perspectives for academics, professionals, and business leaders. From internal branding to operational excellence, Grönroos explores how marketing must integrate across all facets of an organization to drive sustainable growth. If you're looking for a deeper understanding of the interplay between research, internal processes, and customer-centricity, this book is an invaluable resource.

By: Christian Grönroos, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 544g
ISBN: 9781636513966
ISBN 10: 1636513964
Pages: 280
Publication Date: 06 February 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.