Hunch

Turn Your Everyday Insights into the Next Big Thing

Bernadette Jiwa

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Paperback

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English

Penguin Books Ltd
01 June 2017

Business innovation; Entrepreneurship; Small businesses & self-employed; Advice on careers & achieving success; Assertiveness, motivation & self-esteem

In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.

In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

By: Bernadette Jiwa
Imprint: Penguin Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 11mm
Weight: 129g
ISBN: 9780241290965
ISBN 10: 0241290961
Pages: 176
Publication Date: 01 June 2017
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).

Reviews for Hunch: Turn Your Everyday Insights into the Next Big Thing

This book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech -- Chris Bruzzo, Chief Marketing Officer, Electronic Arts At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas -- Chip Conley, Strategic Advisor, AirBnB Finally, a book that talks about how to use the technologies we all have within us to innovate! -- Ivy Ross, VP Design, Google