Paul Burns is Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, and at Warwick University Business School, UK, where he set up their first Small Business Unit. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. Over his forty year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into the entrepreneurial practice.
This is a very comprehensive book covering most interesting topics in venture creation. The Academic Insights provided throughout the book will help potential entrepreneurs understanding themselves better before starting their ventures. I recommend this book to students and young people who want to be their own boss. - Wilton Chau, Professor of Practice in Entrepreneurship, Centre for Entrepreneurship, the Chinese University of Hong Kong Paul Burns clearly knows what he's talking about it and brings a wealth of knowledge and insight to the subjects of new venture creation and business planning. This text bridges theory and practice well and will be a useful guide to enterprising students and start-up founders. - Gregg Vanourek, Adjunct Instructor, Royal Institute of Technology, and Co-Author, Triple Crown Leadership, 2013 International Book Awards Winner This book provides a detailed, in-depth overview of the new venture creation process through an approach which encompasses both practical and theoretical issues. The range and depth of discussion on the challenges of starting up is bound to ensure that this book becomes a core text for new venture creation modules. - Dr. Richard Tunstall, Leeds Enterprise Centre, The University of Leeds, UK