Know What Matters: Lessons in Building Transformative Companies and Creating a Life You Can Respect

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Ron Shaich

Know What Matters

Lessons in Building Transformative Companies and Creating a Life You Can Respect

Ron Shaich

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Hardback

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English

Harvard Business Review Press
24 October 2023

Business strategy; Entrepreneurship; Management: leadership & motivation; Agriculture & related industries

Ron Shaich, founder and former CEO of Panera Bread, built a life creating mega-successful restaurant chains, inventing a whole new category of restaurant — fast casual— in the process. Now he shares his principles for success in work and life by discovering what will matter tomorrow and building toward it today.

How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with $6 billion in revenue and annual returns of 25%, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back.

Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he opened to compete with one he was ejected from when the clerk wrongly assumed he and his scruffy friends were shoplifting. He takes us through his successful turnaround of Au Bon Pain and how that led to his creation of a new category of restaurant, fast casual, and the mega-success of Panera. He also shares the lows, the defeats, and the uncertainties along the way and how he persevered through them.

In each chapter Shaich brings to life a principle for success that has guided his career — and his life. Sometimes practical ('Make smart bets'), and often challenging ('You don't own the business, the business owns you'), Shaich's principles combine to form a blueprint for innovators, leaders, and entrepreneurs set on success, and on making a difference.

When you know what matters, you can build transformative businesses while leading a life you respect, and leaving a positive impact on the world.

By: Ron Shaich
Imprint: Harvard Business Review Press
Country of Publication: United States
Dimensions: Height: 234mm, Width: 155mm,
ISBN: 9781647825591
ISBN 10: 1647825598
Pages: 256
Publication Date: 24 October 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Ron Shaich is the founder and former Chairman and CEO of Panera Bread and of Au Bon Pain and is the current Chairman and lead investor in Cava, Tatte, Life Alive, and Level99. Shaich makes his investments through Act III Holdings, a $1 billion–plus evergreen investment vehicle. In Shaich's last two decades as CEO, Panera generated annualized shareholder returns of 25 percent and was the best performing stock in the restaurant industry. Shaich is often credited with defining the $80 billion fast casual segment and is known for continually disrupting industry paradigms to find new ways to build companies of value and with values. Shaich has twice been recognized as an Ernst & Young Entrepreneur of the Year, was selected as the 2018 Restaurant Leader of the Year, and was presented the prestigious Nation's Restaurant News Pioneer Award as one of the most significant contributors in the history of the restaurant industry, joining the ranks of Colonel Harland Sanders, Ray Kroc, Norman Brinker, and J. Willard Marriott. Connect with Ron Shaich at ronshaich.com.

Reviews for Know What Matters: Lessons in Building Transformative Companies and Creating a Life You Can Respect

"Advance Praise for Know What Matters: ""While there are many accounts of enterprises successfully disrupted by their founders, what distinguishes Ron Shaich's book is his willingness to share how his relentless questioning of his companies, even on the heels of their greatest successes, took them to even greater heights. For those of us who have experienced his companies as consumers, competitors, and observers, this book finally describes how his extraordinary track record seems to repeat itself over and over again."" — Brad Bloom, cofounder, Berkshire Partners ""Ron Shaich is a true pioneer of conscious capitalism—a purpose-driven leader with a relentless focus on the long term and a deep love for the transformative power of business. I've long valued his wisdom in the boardroom and beyond, and I have no doubt that Know What Matters will be instrumental in shaping the next generation of conscious leaders."" — John Mackey, cofounder, Whole Foods Market; author. Conscious Capitalism ""Know What Matters is packed with practical advice and real-world examples to help readers create businesses of value and lives with meaning."" — Steve Case, Chairman and CEO, Revolution; cofounder, AOL ""Ron Shaich's Know What Matters is a must-read for entrepreneurs, leaders, and anyone who wants to be more effective in life. Ron was obsessed with delighting his customers and coworkers at Panera long before it was fashionable to do so, and in the process produced a truly amazing 70x return from his IPO in 1991 until he sold Panera in 2017."" — Will Danoff, Portfolio Manager, Fidelity Contrafund ""Ron Shaich shares his compelling journey from budding entrepreneur to seasoned CEO, navigating the professional and personal twists and turns he's experienced while seeing a compelling idea early on, building it to scale, and then persuading a lot of other people to come along for the ride. The stories in this book are chock-full of enormously valuable lessons for business builders at any stage of their careers."" — Danny Meyer, author, Setting the Table ""In a decade covering Ron Shaich's career at Panera Bread, I have found him to be thinking ten years in advance of everyone else and usually proven right. He has done this while staying humble, true to himself, and bringing entire teams along for the ride of a lifetime. Read this book if you want to know what true leadership is all about."" — Brian Sozzi, Executive Editor, Yahoo! Finance"