Discover the strategies and secrets behind a billion-dollar Australian success story
In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to build a business that also does good.
A successful business is not just about profit: it’s about culture. Inside, you’ll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.
Build a culture of trust, openness, and respect — in your organisation as well as with your customer. Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand. Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service. Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.
From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.
By:
Radek Sali
With:
Bernadette Schwerdt
Imprint: John Wiley & Sons Australia Ltd
Country of Publication: Australia
Dimensions:
Height: 229mm,
Width: 150mm,
Spine: 28mm
Weight: 363g
ISBN: 9781394216048
ISBN 10: 1394216041
Pages: 304
Publication Date: 16 February 2024
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
About the authors vii Introduction ix Part I: Set Up 1 1. Born this way 3 2. Village life 15 3. The candy man 23 4. How to create a high-performance culture 29 5. Getting clear 37 Part II: Scale Up 45 6. The adventure begins 47 7. A ‘Learn, Grow, Improve’ opportunity 55 8. An impressive induction 63 9. The power of celebrity 75 10. Who’s Ricky? 83 11. The credit crunch no- one saw coming 91 12. The call from Coles 97 13. Get Sonia 105 14. Cracking the code 113 15. Game on 121 16. A total team effort 125 17. Running fast 133 18. Melbourne Cup madness 145 19. How to innovate 151 20. Culture and communication 159 21. Going international 169 22. The (bad) American Dream 177 23. Where’s our stock? 183 Part III: Sell Up 189 24. Exiting America 191 25. Circles of influence 197 26. The sale process begins 203 27. Back on the road 211 28. How and why we succeeded in China 223 29. Culture will prevail 229 30. A PR challenge 239 31. Losing patience … 245 32. For Sale! 249 Part IV: Next Up 257 33. It’s not over 259 34. Lighting up the world 265 35. The world’s greatest social entrepreneurs 281 Conclusion: Our own Light Warrior 285 Acknowledgements 287
RADEK SALI is a serial entrepreneur in the health and wellness sector and one of Australia’s most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector.
