Historical Research in Marketing Management

Mark Tadajewski, D.G. Brian Jones

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Hardback

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English

Routledge
01 June 2016

Sales & marketing management; Market research

Series: Key Issues in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought.

This book was originally published as a special issue of the Journal of Marketing Management.

Edited by: Mark Tadajewski, D.G. Brian Jones
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 566g
ISBN: 9780415724630
ISBN 10: 0415724635
Series: Key Issues in Marketing Management
Pages: 228
Publication Date: 01 June 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Mark Tadajewski is Professor of Marketing at the University of Durham, UK. He is the Co-Editor of the Journal of Marketing Management and the author of various books and articles. D.G. Brian Jones is Professor of Marketing at Quinnipiac University, USA. He is Editor of the Journal of Historical Research in Marketing, author of Pioneers in Marketing (2012), and co-editor with Mark Tadajewski of the three-volume set of readings titled The History of Marketing Thought (2008).