"HBR's 10 Must Reads on Strategic Marketing (with featured article ""Marketing Myopia,"" by Theodore Levitt)"...

— —

Clayton M. Christensen Theordore Levitt

"HBR's 10 Must Reads on Strategic Marketing

with featured article ""Marketing Myopia,"" by Theodore Levitt "

Clayton M. Christensen, Theordore Levitt, Philip Kotler , Fred Reichheld

$53.95 $48.84

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Harvard Business Review Press
02 April 2013

Sales & marketing management; Sales & marketing

Series: HBR's 10 Must Reads

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers

End the war between sales and marketing

By: Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld, Fred Reichheld
Imprint: Harvard Business Review Press
Country of Publication: United States
Dimensions: Height: 209mm, Width: 139mm, Spine: 20mm
Weight: 240g
ISBN: 9781422189887
ISBN 10: 1422189880
Series: HBR's 10 Must Reads
Pages: 224
Publication Date: 02 April 2013
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.