Good Design Is for Everyone

The First 10 Years of PepsiCo Design + Innovation

PepsiCo, PepsiCo

$250

Hardback

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English

Rizzoli International Publications
29 November 2023

Illustration & commercial art; Product design; Sales & marketing

This official anniversary volume celebrates the cutting-edge graphic, product, and package design of one of the world’s best-known consumer brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection invites everyone who loves design and innovation to explore the very best of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections.

It is a must-read or the perfect gift for passionate graphic designers, creative and business leaders, and brand marketers.

By: PepsiCo
With: PepsiCo
Imprint: Rizzoli International Publications
Country of Publication: United States
Dimensions: Height: 318mm, Width: 254mm, Spine: 46mm
Weight: 3.073kg
ISBN: 9780847873449
ISBN 10: 0847873447
Pages: 492
Publication Date: 29 November 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.