A lively look at an underexplored niche in the history of American ads: pop-ups.
Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.
By:
Ellen G. K. Rubin
Imprint: Grolier Club of New York
Country of Publication: United States
Dimensions:
Height: 305mm,
Width: 227mm,
Spine: 11mm
Weight: 692g
ISBN: 9781605831039
ISBN 10: 1605831034
Pages: 112
Publication Date: 11 May 2023
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
A Passion for Pop-ups: 40 Years of WOW! Introduction CATALOG OF THE EXHIBITION Pharmaceuticals and Health Care Food Kellogg’s Brand Cereals Other Cereals Chocolate Other Food Industrial Design and Innovation Printing and Publishing Automotive Promoting Business Business Cards Alcoholic Beverages and Tobacco Absolut Vodka Tobacco Fashion and Beauty Clothing Beauty and Accessories Holidays Travel Arts, Entertainment, and Politics Culture Entertainment Music Sports Politics Glossary of Pop-up and Movable Paper Terms
Ellen G. K. Rubin is a pop-up collector, a board member of the Movable Book Society, and the author of The Hanukkah Puzzle Book: A Book in Eight Parts for Eight Days of Fun.
