Rosie Yeo MBA (Exec), BA (Hons), GAICD is known as a strategy alchemist because of her skill in helping leaders and teams collectively imagine and achieve a better future. She designs and facilitates strategic planning in boardrooms and executive offsites as well as injecting energy and focus into larger meetings and complex stakeholder consultations. Rosie's experience in politics, public affairs, as a board director and corporate adviser provides a unique blend of commercial and policy sense. She has woven her magic for organisations including Campbell Arnott s, Tourism Australia, Aspen Medical, Flight Centre Travel Group, Mortgage Choice, Medicines Australia, Sandoz and Infrastructure Australia.
In this compelling book, Rosie Yeo reminds us of why strategy days often fall short of expectations and systematically provides us with a practical roadmap for ensuring our work in developing strategy is bold, inclusive and impactful. I particularly like her powerful concept of 'everyday alchemy' and its ability to totally transform our strategic discussions. Dr David Cooke, Adjunct Professor, UTS Business School; Chair, UN Global Compact Network Australia; Director, ESG Advisory Go for Bold is a fantastic book for both facilitators and participants in the strategic planning process. Rosie captures inspiration from real-life examples and, combined with her know-how and practical experience at a Board level, challenges the reader to break free of their traditional strategy templates. A must-read for anyone wanting to move beyond their traditional approach to strategy and reset their processes for a future of dynamic strategic planning. Carolyn Miller, advertising and communications strategist; Gruen panellist; Director/Founder, The Honeycomb Effect Rosie has complemented her great skill as a strategic planning facilitator with this meticulously researched and highly readable book on this important subject. It has been my experience that strategic planning and the successful execution of those plans too often falls short of both expectation and what is possible. This book, full of real-world examples, will assist any senior executive contemplating better strategic planning for their enterprise. Major General (Ret'd) Duncan Lewis AO DSC CSC, Chair, Painaustralia; Former Director-General, Australian Security Intelligence Organisation; Former Secretary, Department of Defence Go for Bold provides a wealth of real-life stories and quality advice for leaders in how best to fulfil their roles in developing or reviewing strategy. An entertaining and thought-provoking read for every Board Chair, Director and organisational leader Wendy Machin, Non-executive Director (Heritage Bank, Golf Australia) and Chair (Reflections Holiday Parks); Former President, NRMA; Chair, Customer Owned Banking Association (COBA); NSW Minister for Consumer Affairs In business the only way to stand out is to be bold, with courage, conviction and deep focus. Rosie has written a book that is a guide to big-thinking but committed execution. The world is full of overnight success stories that could have been - perhaps Go for Bold will give you the insights you will need for the 'long road' to success. Naomi Simson, entrepreneur