Regional Businesses in a Changing Global Economy

'The editors have endeavoured to integrate incredibly interesting interdisciplinary novel concepts and ideas in this book... the book chapters delved into the complex theoretical concepts related to the contemporary business challenges. The cases from different industry sectors are analysed in a reflective manner. These exemplary works are certainly contributory not only to the business students but also to the business academics.' M Abu Saleh, Associate Professor of Marketing, Canberra Business School 'This collection of assorted cases in regional businesses is intended to provide innovative material for the exploration of current business management challenges and trends. This case book will resonate and provides an excellent opportunity for students of business management to understand the complexity of international business on a truly global landscape.' Professor Prem Yapa, PhD Coordinator, RMIT University, Melbourne, Australia - Ernst & Young Endowed Professor in Accounting (USJP) 'In this book, the authors have collected 12 case studies that analyse businesses from diverse sectors to shed light on how innovative strategies and practices have been effectively adopted by managers... I believe that this book provides considerable value for both undergraduate and postgraduate/research students in developing their strategic thinking relating to many of the emerging topics in the business management discipline.' Professor Amrik Sohal, Department of Management, Monash Business School, Monash University, Australia