Globalism and Consumption

Russell W Belk, Vibrant Publishers

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English

Vibrant Publishers
26 June 2025

Behavioural economics; Market research

Summary
Details

Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people are reshaping consumption patterns and cultural identities worldwide.

Belk's work critically examines the tension between global homogenization and local adaptation. He explores how global brands influence aspirations, how consumer lifestyles travel across borders, and how localized interpretations of global goods emerge in different societies. The book also covers the role of digital platforms, migration, and cultural exchange in accelerating consumer connectivity.

With a mix of case studies, theoretical insights, and reflective essays, this book offers a rich exploration of the opportunities and contradictions of global consumer culture. It is essential reading for academics and professionals in international marketing, cultural studies, and global business strategy.

This is a volume in the Legend in Consumer Behavior series, capturing Belk's critical lens on the globalization of consumption.

By: Russell W Belk, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 449g
ISBN: 9781636515199
ISBN 10: 1636515193
Pages: 334
Publication Date: 26 June 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active