Becoming The Experience Maker (2nd Edition): Turn Everyday Interactions into Remarkable Customer Experiences...

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Dan Gingiss

Becoming The Experience Maker (2nd Edition)

Turn Everyday Interactions into Remarkable Customer Experiences

Dan Gingiss

$34.99

Paperback

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English

Morgan James Publishing llc
22 April 2025

Management: leadership & motivation; Sales & marketing; Market research

In today’s competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.

In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.

Inside this expanded second edition, you’ll discover:

A step-by-step framework for creating memorable customer experiences Practical strategies for both B2B and B2C businesses Insights on today’s biggest challenges—including AI, crisis management, and digital experience design How to foster a customer-centric culture where every employee plays a role

From Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.

“For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.” —Jay Baer, Author of 7 books, including The Time to Win

By: Dan Gingiss
Imprint: Morgan James Publishing llc
Country of Publication: United States
Dimensions: Height: 228mm, Width: 152mm,
ISBN: 9781636987279
ISBN 10: 1636987273
Pages: 200
Publication Date: 22 April 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dan Gingiss is an international keynote speaker and renowned customer experience expert with over 20 years of professional experience spanning customer service, marketing, social media, and customer experience leadership. He has held executive roles at Fortune 300 companies, including Discover, Humana, and McDonald’s. Author of Winning at Social Customer Care, Dan also co-hosted the award-winning Experience This! podcast. He holds a BA in psychology and communications from the University of Pennsylvania and an MBA from Northwestern University’s Kellogg School of Management. A native Chicagoan, Dan combines his expertise with a flair for storytelling, sharing practical insights that help businesses create remarkable customer experiences.