International advertising is an important discipline in social sciences studies. Many books and articles have been published in international advertising, however only few of them contain information about advertising industry and research in specific international countries/regions. This book intends to give a local/global perspective to international advertising. Therefore, this book provides an ideal resource for academicians, researchers, advertising and marketing experts and students on a global perspective.
This book includes information about international advertising and different international cultures. It covers specific countries and specific international regions regarding advertising. This text also includes a literature review of the advertising industry for various countries and regions. This book, within the social science studies discipline, is comprised of articles in international advertising about specific countries and international regions.
Edited by:
Ipek Krom Imprint: Business Science Reference Country of Publication: United States Dimensions:
Height: 279mm,
Width: 216mm,
Weight: 633g ISBN:9781799896722 ISBN 10: 1799896722 Series:e-Book Collection - Copyright 2022 Pages: 330 Publication Date:24 June 2022 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Hardback Publisher's Status: Active