PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.
It changed my life, and it will change yours. --Roger Stone It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR. --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on Business Insider Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals. --EarlyWord [A] book every entrepreneur should take the time to read. --Yahoo! Voice For anyone working in the marketing profession, this is an essential text. Financial Times Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising. IndependentMail.com Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business and that includes clients would be wise to review. The Agency Review . . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. The Huffington Post It's a classic...I tell my students if you're going to read a book about advertising, start with that one. Investor's Business Daily I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year. George Parker in Business Insider It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business and particularly marketing and PR. Ronn Torossian, CEO, 5WPR, on his10 Must-Read Public Relations and Marketing Books, on Business Insider Required reading for anyone in business Media Week Ogilvy is the creative force of modern advertising. New York Times Required reading for anyone in business Media Week . . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. The Huffington Post I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year. George Parker in Business Insider . . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. --The Huffington Post Required reading for anyone in business -- Media Week
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